When visitors comes to your
website, extra attention should be paid to make sure your website performs
optimally to serve its purpose. Here are five important rules of thumb to
observe to make sure your website performs well.
1. Do
not use splash pages
Splash pages
are the first pages you see when you arrive at a website. They normally have a
very beautiful image with words like "welcome" or "click here to
enter". In fact, they are just that -- pretty vases with no real purpose.
Do not let your visitors have a reason to click on the "back" button!
Give them the value of your site up front without the splash page.
2. Do
not use excessive banner advertisements
Even the least
net savvy people have trained themselves to ignore banner advertisements so you
will be wasting valuable website real
estate. Instead, provide more valueable content and weave relevant
affiliate links into your content, and let your visitors feel that they want to
buy instead of being pushed to buy.
3. Avoid
using audio on your site
If your
visitor is going to stay a long time at your site, reading your content, you will
want to make sure they're not annoyed by some audio looping on and on on your
website. If you insist on adding audio, make sure they have some control over
it -- volume or muting controls would work fine.
4. Simple
and clear navigation
You have to
provide a simple and very straight forward navigation menu so that even a young
child will know how to use it. Stay away from complicated Flash based menus or
multi-tiered dropdown menus. If your visitors don't know how to navigate, they
will leave your site.
5. Have
a clear indication of where the user is
When visitors are deeply engrossed in browsing your
site, you will want to make sure they know which part of the site they are in
at that moment. That way, they will be able to browse relevant information or
navigate to any section of the site easily. Don't confuse your visitors because
confusion means "abandon ship"!
That is five Important Rules in Website Design. You can practice it on your website
J
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